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Last updated: 2 November 2026
Aghosham Private Limited ("Aghosham", "we", "us", "our") operates aghosham.in and the Aghosham iOS and Android apps. The platform does two things: it is a marketplace where customers and event planners discover service vendors ("stores") across India, and it provides those stores with business software — a bookings desk, quotes, invoices, payment and expense records, crew planning, and optional connections to other services such as Google Calendar. This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and the choices you have.
For data you give us as a customer, a store owner, or a visitor, Aghosham decides how it is used and is responsible for it. For records a store keeps about its own customers and crew in its bookings desk, the store decides how they are used and we process them on the store's behalf (see Section 5).
By accessing or using Aghosham, you acknowledge that you have read and understood this Policy. If you do not agree, please do not use the platform.
When you create an account we collect:
When you register a store we additionally collect:
If you apply for a verified badge, we collect your PAN, GSTIN, copies of supporting documents you upload, and your signed store agreement. These are kept in private storage that is not publicly reachable, are viewed only by our verification staff, and are used only to verify your business and meet our legal obligations.
We automatically collect data about how you interact with the platform, including:
This telemetry is collected using cookies and similar technologies (see Section 6) and is processed both by us and by the service providers described in Section 4. It is aggregated to compute ranking signals — which listings people find useful — and to recommend similar listings.
If you allow it, our app reads your device's approximate location (to about 100 metres) so we can show stores near you. Your location is kept on your device; we use a rounded version of it when searching and do not store it against your account. On the website you can type or pick a place instead. When you send an enquiry or plan an event, we store the event location you give us, because it decides which stores can serve you.
When you send an enquiry we collect its content — items, quantities, event date, event location, number of guests, and any notes — together with your name and phone number. When you plan an event with us, we collect the event type, date, place, guest numbers, the services you need, your budget and requirements for each, any items you pick from a store's menu, and your name and phone number. When you tap a store's Call, WhatsApp, social media, map, email, website, or brochure button while signed in, we record that tap. Section 4.1 explains who receives this information.
If you send us your details through a form on Facebook or Instagram, Meta passes us your answers (such as your name, phone number, event type, month, number of guests, and district) and we create an account and an event plan for you from them.
When a store buys a subscription, the payment is handled by Razorpay, Apple (App Store) or Google (Google Play). We receive the payment status, plan, amount, and the reference numbers we need to issue tax invoices and credit notes — never your full card number or UPI PIN. Aghosham does not handle money between customers and stores.
Stores using our bookings desk enter details of their own customers (such as name, phone number, venue, event notes, quotes, invoices, and payments) and of the people they work with (crew members' names, phone numbers, rates, and roles). If you are a store's customer or crew member, that store is responsible for this data — see Section 5. If you join a store's crew with your own Aghosham account, your crew profile (display name, headline, bio, base area, photo) is visible only to you and to the stores you work with, never publicly.
After a store contacts you about an enquiry or event plan, it may rate the lead (for example "Good" or "Booked") and add a short note. The rating is kept with that store's copy of the lead and is seen only by that store's team and by Aghosham. It is never shown to you as a public review or to other stores. We use ratings to measure and improve the quality of the leads we send.
If a store connects a Google account to sync its bookings to Google Calendar, we receive that account's email address and an access token from Google. See Section 4.5 for exactly what we do with it.
If you take part in our referral programme, we collect the referral code you use, the stores you refer, and — when a reward is due — your legal name and UPI ID so we can pay you.
When you contact us by WhatsApp, email, or the in-app Contact Admin and support options, we keep the conversation so we can help you and improve our support.
We do not sell your personal data to third parties.
If you do not want your details shared beyond the store you chose, contact that store directly by phone or WhatsApp instead of sending an enquiry or planning an event with us. A store that receives your details uses them under its own responsibility (see Section 5).
We engage service providers to operate the platform. They process personal data only to provide their services to us and under confidentiality obligations:
Some of these providers process data outside India. We use them only where Indian law permits the transfer.
Meta receives data from our website and app for advertising measurement, as described in Section 6. Meta acts as an independent controller of this data under its own data policy.
We may disclose personal data where required by law, court order, or a lawful request from a government authority, or where needed to protect the rights and safety of our users or of Aghosham.
Stores on a plan with the bookings desk can connect a Google account so their bookings appear in Google Calendar. This is optional and only the store can turn it on.
calendar.app.created permission). We cannot see, read, or change any other calendar or event in your Google account.Aghosham's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not use Google user data for advertising, do not sell it, do not use it to train AI models, and do not let anyone read it except where you ask us to, where it is needed for security, or where the law requires it.
Data stores receive from us. A store that receives your enquiry, event plan, or contact details becomes responsible for how it uses them. Our Terms & Conditions allow stores to use your details only to respond to your request, and forbid them from selling them or sending you unrelated promotions. If a store misuses your data, tell our Grievance Officer (Section 15) — we can remove the store's access to leads or suspend the store.
Data stores keep in their bookings desk. For records a store enters about its own customers and crew (Section 2.8), the store decides why and how they are used. We store and process them only to provide the store's tools, and we do not use them for our own marketing or advertising. If you want to see, correct, or delete such a record, contact the store; if the store does not respond, contact us and we will help.
We use cookies, browser local storage, app storage, and similar technologies to operate the platform, remember your preferences, and understand how the platform is used. These fall into the following categories:
Required for the platform to function — for example, the cookie that keeps you signed in, the random browser and app identifiers that make ranking and listing variety work (Section 2.4), and your locally stored shortlist. These cannot be switched off without breaking core functionality, and no consent is required for them.
We use PostHog, a product-analytics service, to measure page views, clicks, search activity, and general usage patterns. Analytics requests are routed through our own domain, but the data is processed by PostHog on our behalf. This helps us improve the platform and rank listings. Analytics identifiers are stored in cookies and browser local storage.
We use the Meta Pixel and Meta's Conversions API to measure the effectiveness of our advertising on Facebook and Instagram and to show you relevant ads. To help match your activity to your Meta account, we may share hashed (irreversibly encoded) identifiers such as your email address and phone number with Meta, for example when you send an enquiry.
Our iOS and Android apps include Meta's App Events SDK, which does the same job as the Meta Pixel on the website: it tells us which of our advertisements lead people to install and use the app. It sends Meta app installs and app opens, in-app events such as viewing a listing or sending an enquiry, and subscription purchases made through the App Store or Google Play. Where your device settings allow it, it also sends your device's advertising identifier (the IDFA on iOS, or the Google advertising ID on Android). We do not send your name, phone number, email address, or the text of your searches or enquiries through the SDK.
On iOS, the app asks your permission before your advertising identifier is used to track you across other companies' apps and websites. If you decline, Meta receives only aggregated, non-identifying measurements from Apple.
We send WhatsApp messages and app notifications that you need to use the platform — one-time codes, enquiry and booking updates, and account and billing notices. Stores also receive new-lead alerts and reminders about their store. From time to time we may send WhatsApp messages about offers or new features.
Reply STOP to any Aghosham WhatsApp message to stop promotional messages, and START to receive them again. One-time codes and messages about your own enquiries, bookings, and account are not affected. You can turn app notifications off, by type, in your phone's settings.
By uploading images, logos, banners, or any other content ("Vendor Content") to Aghosham, you grant Aghosham a worldwide, royalty-free, non-exclusive, perpetual licence to host, display, reproduce, adapt, and distribute that Vendor Content on the platform and in related marketing materials (social media, advertisements, and promotional campaigns).
You retain copyright ownership of the original content you upload. This licence does not transfer ownership — it gives Aghosham the right to use the content to operate and promote the platform. You represent that you hold the rights to all content you upload and that it does not infringe any third-party intellectual property.
Aghosham also retains rights over all usage data, telemetry, and aggregated analytics derived from platform activity. This data is used to guide business and product decisions and is not attributed to individual users or vendors when analysed in aggregate.
We retain your personal data for as long as your account is active. You can delete your account at any time from your account settings in the app or by writing to contact@aghosham.in. Deleting your account removes your profile and, if you own a store, the store, its listings, and its bookings-desk records, and its Google Calendar access token. Copies in our encrypted backups are overwritten within 30 days.
We keep records that the law requires us to keep even after deletion — for example, tax invoices, credit notes, and payment records, which Indian tax law requires us to keep for several years. Enquiries and leads already delivered to stores remain with those stores.
If a store's subscription ends, its bookings-desk records are kept, not deleted, so they are there if the store subscribes again. The store owner can delete them by deleting the store.
Job applications. If you apply for a role through our careers page, we collect the details you submit and the CV you upload, and use them only to assess your application. They are not stored against a user account and are not used for marketing. We keep them for up to 12 months from the date you apply, unless you ask us earlier to delete them — write to contact@aghosham.in and we will.
Under the Digital Personal Data Protection Act, 2023 and other applicable law, you have the right to:
To exercise any of these rights, contact our Grievance Officer at grievance@aghosham.in (see Section 15). We acknowledge requests within 24 hours and respond within 30 days.
We implement industry-standard technical and organisational measures to protect your data against unauthorised access, loss, or disclosure, including encryption in transit, private storage for verification documents, and access controls that keep each store's records visible only to that store's team. Where a store turns on ledger encryption, its customers' names, phone numbers, and amounts are encrypted on the store's devices with a key we do not hold.
No internet transmission is entirely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential. If a breach affects your personal data, we will inform you and the Data Protection Board of India as the law requires.
The Aghosham platform is not intended for use by persons under the age of 18. We do not knowingly collect personal data from minors. If we become aware that a minor has provided us with personal data, we will delete it promptly.
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via WhatsApp, email, or a platform notice. Continued use of the platform after changes are published constitutes acceptance of the updated Policy.
This Privacy Policy is governed by the laws of India. Any disputes arising under this Policy are subject to the exclusive jurisdiction of the competent courts of Kerala, India.
Questions, requests, or complaints about your personal data are handled by our Grievance Officer, published here under Rule 3(2)(a) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and Rule 5(9) of the SPDI Rules, 2011:
Jasim KhasWe acknowledge every complaint within 24 hours and resolve it within 15 days. Full details of what you can raise and what to include are on our Grievance Redressal page.
The platform is operated by:
Aghosham Private Limited