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Event work is seasonal, quote-driven and repeat-heavy. Generic accounting software reports none of those well, because it was not built for a business where half the year happens in three months.
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Booked, collected, outstanding and profit in one view, with outstanding aged by how long it has been owed.
Quotation win rate, quotations going stale, and cancellations — the numbers that tell you whether your pricing is wrong or your follow-up is.
Your season curve, your busiest weekdays, and how far ahead people book you. That last number is the one that decides when to advertise: if your customers book ninety days out, a campaign in the busy month is already too late.
Revenue per service, average booking value and headcount, so you can see which part of your catalogue actually earns.
Repeat rate, lifetime value, and new versus returning customers — because in event work a returning customer costs nothing to acquire.
Invoices and GST by month and quarter, and a needs-attention worklist of things going stale.
Reports export as PDF and CSV, for your own records or for an accountant.
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